3 Important Digital Marketing Tools For Outsourcing Software Development Star-up Company


From the beginning it has been a challenging journey for my company InApps Technology, to look for new customer due to the speedy rise of software development outsourcing companies in Vietnam. Although we get advantages of low-cost labor resources and dynamic economy-policy of Ho Chi Minh City, there are many disadvantages we have to deal with. The very first challenge is how to look for new clients and let them know that we are capable to work with. According to our expansion and experience, we hope these digital marketing tips will enhance you to develop your business better, especially for start-up companies.

The digital marketing space is huge, complex, and is becoming increasingly volatile. It might be hard to make decision which digital marketing channel we should focus on. With my 5 years in digital marketing industry for IT outsourcing company, I would like to suggest you 3 helpful tools that you should choose to invest as a long-term plan and a main strategy for your company. By investing to these tools, our company gets at least 2 leads per week, and 2 offshore contracts within a year.

The most important tool – Quora Social Network

Firstly, I want to share with you the most important tool – Quora Social Network, Quora is very useful to introduce your business to customer, or any person who might concern about what you are doing within your business. Easily making an account on Quora not only allow you to share your company information but also give you a place to contribute your value to community by answering questions. There are many relevant questions about software outsourcing, web development, app development and offshoring. For example: “Which are best software outsourcing companies in India and abroad? ” is a suitable question to provide your company information on Quora. With 47 followers, this kind of question might give you at least 2 leads to your websites. However, Quora is a place where you not only receive, but also a place to share, and it should be equal. You should contribute your knowledge by answer this kind of question: “What are some tips to outsource a software project, for non-technical project managers? “, the real and valuable answers, which benefit readers, will help you identify yourself on Quora and have more followers to your account.

Take care of your company’s portfolio on your website!

Secondly, please take care of your company’s portfolio on your website! I know that all software development companies’ website have Portfolio. However, not many of them give enough attention to their Portfolio. There 3 kinds of portfolio: too less information, enough information, and too much information. There are should be at least 12 development projects present in your portfolio page, and they should arrange with detail information and attractive design. You might refer these portfolios as an example:  portfolio 1 portfolio 2portfolio 3. A Portfolio is a living and changing collection of records that reflect your company’s accomplishments, skills, experiences, and attributes. It highlights and showcases samples of some of your best work, along with life experiences, values and achievements. The information that you incorporate into your portfolio can greatly reflect on your abilities as a capable company as well as become a useful tool in marketing yourself to new customers, it can accentuate your abilities and what you can offer in the chosen field. To have a good project portfolio, you should show the efforts or steps taken to complete a specific project. For example, if your company has the experience of developing a booking mobile app, you would create a portfolio that incorporated the research and technology that was involved. If your customer wanted to develop a similar mobile app, then they could consider your portfolio as a form of proof that you did a good job and would be a prime candidate to work with.

The most necessary long term plan – SEO

Finally, don’t forget the most necessary long term plan – SEO, does it worth to invest? Absolutely yes! SEO can help your business grow and meet the business objectives. Search engine optimization is essential because: Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust. With Google’s improvement year by year, Search Marketing is not a technical game anymore, but it is a game of valuable content that you contribute to community. The more value you benefit reader, the more customer reach your websites. Therefore, don’t worry that you need a big budget to hire a SEO service, you might save up this amount for other marketing activities by focusing on valuable contents, which enhance reader to solutions that they need. As my experience, among thousands of keywords, these main keywords provide the best traffic to software development companies’ website: “outsourcing software (+ your country), web development companies (+your country), and app development companies (+your country)”.

In short, I hope that these tips might help you to focus on the right digital marketing plan, and please comment below your thinking toward this article, we would love to know your opinions either. Moreover, if you have any question, don’t hesitate shake it up, I will try my best to answer shortly.


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