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Key Summary
This article from InApps.net, based on a podcast episode of InApps Technology Makers, explores how sportswear giant Adidas scales its operations through technical, cultural, and strategic approaches, with a focus on its DevOps strategy and Kubernetes adoption. Featuring insights from Iñaki Alzorriz (Senior Director of Platform Engineering) and Rastko Vukasinovic (Director of Solution Architecture), it details Adidas’ digital transformation journey. Key points include:
- Adidas’ Scaling Strategy:
- Technical Scaling:
- Adidas leverages Kubernetes for its digital infrastructure, supported by CI/CD tools, monitoring tools, and a streaming platform.
- The company compiles code over 10,000 times daily, enabling rapid deployment of digital products for Adidas and Reebok across global markets.
- Cultural Scaling:
- Places software engineers at the core, fostering a “consumer obsession” to meet end-user needs with scalable, resilient, and user-friendly features.
- Encourages collaboration between technical and business stakeholders to align DevOps with product-led goals.
- Strategic Scaling:
- Transitioned from a few microservices to a global rollout of digital products, evolving into a product-led organization.
- DevOps stakeholders (Dev, Ops, business teams) work cohesively to support software and product development, driving digital growth.
- Technical Scaling:
- Digital Journey:
- Began with deploying microservices-based digital products to select markets, then expanded globally.
- The DevOps strategy was integral to becoming a digital organization, balancing technical and business objectives.
- Key lesson: Aligning diverse stakeholders to support scalable, consumer-focused digital solutions.
- Challenges and Progress:
- Alzorriz acknowledges Adidas is “on a journey” with ongoing challenges but emphasizes progress in building a scalable DevOps framework.
- Focus on resilience, scalability, and ease of use ensures adaptability to consumer demands.
- InApps Technology Connection:
- Positions itself as a thought leader in DevOps, sharing Adidas’ insights to inspire digital transformation strategies.
- Podcast available on Apple Podcasts, Google Podcasts, Spotify, and other platforms.
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How does sportswear giant Adidas scale its operations? Three ways: technically, culturally and strategically.
In this episode of InApps Technology Makers podcast, Alex Williams, founder and publisher of InApps Technology, speaks with Adidas Senior Director of Platform Engineering Iñaki Alzorriz, and Rastko Vukasinovic, Adidas’ director of solution architecture, on how the company scales its operations on Kubernetes.
“So, definitely, we are on a journey. We definitely have a lot to do,” said Alzorriz. “We have found a way to get there, but at least we are on the journey that I think is important.”
How Adidas Manages for Scale
Also available on Apple Podcasts, Google Podcasts, Overcast, PlayerFM, Pocket Casts, Spotify, Stitcher, TuneIn
After initiating this digital journey with “just a couple of microservices,” Adidas’ DevOps team began “rolling out these digital products to different markets” for its Adidas and Reebok brands, Vukasinovic said. “So, we would go with one digital product there and then roll it out to different places,” said Vukasinovic. Today, the company’s multinational DevOps teams are compiling code more than 10,000 times a day.
After creating the necessary infrastructure to support its Kubernetes environments, CI/CD tools, monitoring tools and a streaming platform, Adidas focused on the needs of the software engineers to do their work. The engineers are always at “the core” of Adidas’ plans to maintain the “same consumer obsession” that the company has with the final consumer, while “trying to understand and react [to it],” said Alzorriz.
“We need to make sure that we can evolve and react to the needs of the final consumer,” by maintaining scalability, easy-to-use new features, resilience and other cornerstone components of DevOps, Alzorriz explained.
Indeed, Adidas’ digital journey was very much tied to the development of its DevOps strategy. Vukasinovic explained how the company’s decision to begin its digital journey was tied to its need to become more of a “product-led organization,” Vukasinovic said. This meant that technical, as well as business stakeholders, were held accountable for the company’s digital plans.
One of the major DevOps lessons learned was how the different DevOps stakeholders “all fit together,” in order to support the software and product development, Vukasinovic said. This push was required In order to “grow as a digital organization, and not just as a tech organization or as a business organization,” Vukasinovic said.
Source: InApps.net
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