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Technological evolution is an ongoing process and decade after decade enterprises and consumers have experienced its deep impact on the lifestyle.
From desktops, laptops, mobile phones, smartphones, tablets to wearable appliances, as the size of the device has altered to suit our needs, so has the functionalities improved.
Applications are the lifeblood of these smart devices and here we discuss five enterprise and consumer app trends that are stirring up a new kind of technological revolution.
Key Summary
Below is a detailed analysis of the six key trends, with connections to e-commerce, data science, Rails, Android frameworks, Python frameworks, internet technologies, MVP development, time management, social media tools, programming languages, full-stack development, Angular, JavaScript, Android Material Design, and IT trends.
1. Mobile-First Marketing
- Description: With 94% of students wanting to use smartphones in class and **75% preferring mobile for information (per studies), mobile-first marketing uses geo-targeted ads to reach students on platforms like YouTube, Snapchat, and Spotify. Designs must optimize images, text, and audio/video for mobile devices.
- Technical Details: Leverages responsive design (e.g., Bootstrap 5.2, IT trends article), geo-targeting APIs, and mobile-optimized content for user experience (UX).
- Connections:
- E-Commerce: Aligns with M-commerce (IT trends article), enhancing Shopify mobile ads with Django APIs and Snowflake analytics (Q15 in Angular article).
- Data Science: Tracks student engagement via geo-targeting, integrated with Rails and Tableau (Q46 in JavaScript article).
- Rails: Powers mobile-friendly Rails UIs, using Android WebGL (Q35 in JavaScript article).
- Android Frameworks: Integrates with Flutter for mobile-first apps, leveraging Activity Lifecycle (Q1 in Android developer article).
- Python Frameworks: Sanic serves mobile APIs, paired with Redshift (Q46 in Angular article).
- Internet Technologies: WebAssembly optimizes mobile ad performance, using Figma for design (Q18 in JavaScript article).
- MVP Development: Ensures mobile-first MVP campaigns, tracked with Scoro (Q40 in Angular article).
- Time Management: Asana manages mobile ad tasks (Q8 in JavaScript article).
- Social Media Tools: Hootsuite targets mobile campaigns (Q44 in JavaScript article).
- Programming Languages: JavaScript powers mobile UIs; Python supports backend APIs (Q1 in programming languages article).
- Full-Stack: Aligns with mobile-first APIs (Q31 in full-stack article).
- Angular/JavaScript: Complements AngularJS SPAs (Q9 in Angular article) and DOM manipulation (Q35 in JavaScript article).
- Android Material Design: Uses Material Theme for mobile-optimized UIs (Material Theme section).
- IT Trends: Directly supports M-commerce and Bootstrap (IT trends article).
2. Sharing Great Academic Moments (Influencer Marketing)
- Description: Influencer marketing leverages student ambassadors with large social media followings to share authentic campus experiences. 92% of people trust peer reviews over professional content, making student-driven content (e.g., live streaming on Facebook) highly effective.
- Technical Details: Uses social media APIs for content sharing and analytics to identify influencers.
- Connections:
- E-Commerce: Enhances BigCommerce campaigns with student influencers, using Pyramid and Domo (Q41 in Angular article).
- Data Science: Analyzes influencer engagement, integrated with Rails and Tableau (Q46 in JavaScript article).
- Rails: Powers influencer dashboards, using Android FrameLayout (Q35 in JavaScript article).
- Android Frameworks: Integrates with Ionic for social UIs, leveraging DDMS (Q10 in Android developer article).
- Python Frameworks: AIOHTTP serves influencer APIs, paired with Tableau (Q46 in Angular article).
- Internet Technologies: Lit Web Components enhance social UIs, using Photoshop on the Web (Q18 in JavaScript article).
- MVP Development: Validates influencer MVPs, tracked with ProofHub (Q40 in Angular article).
- Time Management: Toggl tracks influencer tasks (Q48 in JavaScript article).
- Social Media Tools: Sprout Social manages influencer campaigns (Q44 in JavaScript article).
- Programming Languages: JavaScript powers social APIs; Python supports analytics (Q46 in JavaScript article).
- Full-Stack: Aligns with API-driven campaigns (Q31 in full-stack article).
- Angular/JavaScript: Complements AngularJS social integrations (Q9 in Angular article) and event listeners (Q44 in JavaScript article).
- Android Material Design: Uses RecyclerView for influencer content feeds (Widgets section).
- IT Trends: Supports MBaaS for social integrations (IT trends article).
3. Paid Social Media
- Description: With declining organic reach on platforms like Twitter, Facebook, and Snapchat, universities must invest in paid social media to ensure engagement. Story sharing and custom hashtags boost student interaction.
- Technical Details: Uses social media ad platforms (e.g., Facebook Ads, Snapchat Ads) and analytics for targeting.
- Connections:
- E-Commerce: Enhances WooCommerce paid ads, using Bottle and Redshift (Q15 in Angular article).
- Data Science: Tracks ad performance, integrated with Rails and Tableau (Q46 in JavaScript article).
- Rails: Powers ad dashboards, using Android WebGL (Q35 in JavaScript article).
- Android Frameworks: Integrates with React Native for ad UIs, leveraging Activity Manager (Q5 in Android developer article).
- Python Frameworks: Web2Py serves ad APIs, paired with Informatica (Q46 in Angular article).
- Internet Technologies: WebAssembly optimizes ad delivery, using Figma (Q18 in JavaScript article).
- MVP Development: Validates paid ad MVPs, tracked with Replicon (Q42 in Angular article).
- Time Management: Scoro tracks ad campaign tasks (Q8 in JavaScript article).
- Social Media Tools: Spredfast manages paid campaigns (Q44 in JavaScript article).
- Programming Languages: JavaScript powers ad scripts; Python supports analytics (Q46 in JavaScript article).
- Full-Stack: Aligns with API-driven ads (Q31 in full-stack article).
- Angular/JavaScript: Complements AngularJS ad UIs (Q9 in Angular article) and event handling (Q44 in JavaScript article).
- Android Material Design: Uses animation APIs for ad transitions (APIs section).
- IT Trends: Supports M-commerce ad strategies (IT trends article).
4. Live Streaming
- Description: Live streaming on platforms like Facebook engages students by showcasing campus events, department activities, and student achievements, offering a modern alternative to face-to-face interactions.
- Technical Details: Uses streaming APIs (e.g., Facebook Live API) and real-time protocols like RTMP.
- Connections:
- E-Commerce: Enhances Yo!Kart live product demos, using CherryPy and Domo (Q41 in Angular article).
- Data Science: Streams real-time analytics, integrated with Rails and Tableau (Q46 in JavaScript article).
- Rails: Powers live dashboards, using Android WebGL (Q35 in JavaScript article).
- Android Frameworks: Integrates with Xamarin for live UIs, leveraging DDMS (Q10 in Android developer article).
- Python Frameworks: Tornado supports live streaming APIs, paired with Tableau (Q46 in Angular article).
- Internet Technologies: WebAssembly optimizes streaming performance, using Figma (Q18 in JavaScript article).
- MVP Development: Validates live streaming MVPs, tracked with Toggl (Q40 in Angular article).
- Time Management: ProofHub tracks streaming tasks (Q48 in JavaScript article).
- Social Media Tools: OnlyPult manages live campaigns (Q44 in JavaScript article).
- Programming Languages: JavaScript powers streaming scripts; Python supports backends (Q46 in JavaScript article).
- Full-Stack: Aligns with real-time APIs (Q31 in full-stack article).
- Angular/JavaScript: Complements AngularJS live UIs (Q9 in Angular article) and event listeners (Q44 in JavaScript article).
- Android Material Design: Uses animation APIs for live stream transitions (APIs section).
- IT Trends: Supports MBaaS for streaming services (IT trends article).
5. Integrated Experiences
- Description: Combines digital and in-person interactions using social media, augmented reality (AR), and personalized content to understand student goals and behaviors. Micro-moments (quick mobile searches) are key.
- Technical Details: Leverages AR APIs, social media filters, and analytics for personalization.
- Connections:
- E-Commerce: Enhances OpenCart personalized ads, using Vibora and Snowflake (Q41 in Angular article).
- Data Science: Analyzes student behavior, integrated with Rails and Tableau (Q46 in JavaScript article).
- Rails: Powers personalized dashboards, using Android AIDL (Q35 in JavaScript article).
- Android Frameworks: Integrates with NativeScript for AR UIs, leveraging Activity Manager (Q5 in Android developer article).
- Python Frameworks: Django serves personalized APIs, paired with Redshift (Q46 in Angular article).
- Internet Technologies: Nvidia Omniverse designs AR experiences, using Photoshop on the Web (Q18 in JavaScript article).
- MVP Development: Validates personalized MVPs, tracked with Asana (Q42 in Angular article).
- Time Management: Scoro tracks AR tasks (Q8 in JavaScript article).
- Social Media Tools: Simply Measured uses AR filters for campaigns (Q44 in JavaScript article).
- Programming Languages: JavaScript powers AR scripts; Python supports analytics (Q46 in JavaScript article).
- Full-Stack: Aligns with personalized APIs (Q31 in full-stack article).
- Angular/JavaScript: Complements AngularJS personalization (Q9 in Angular article) and DOM manipulation (Q35 in JavaScript article).
- Android Material Design: Uses vector drawables for AR visuals (Vector Drawables section).
- IT Trends: Supports MBaaS for personalized services (IT trends article).
6. Pay Attention to Search Rankings
- Description: SEO remains critical, requiring updated keywords and meta descriptions to boost search rankings and attract students via Google searches.
- Technical Details: Uses SEO tools (e.g., Google Analytics, Moz) and meta tags for optimization.
- Connections:
- E-Commerce: Enhances Squarespace SEO, using Sanic and Domo (Q42 in Angular article).
- Data Science: Tracks SEO performance, integrated with Rails and Tableau (Q46 in JavaScript article).
- Rails: Powers SEO dashboards, using Android WebGL (Q35 in JavaScript article).
- Android Frameworks: Integrates with Flutter for SEO-optimized apps, leveraging Activity Lifecycle (Q5 in Android developer article).
- Python Frameworks: AIOHTTP serves SEO APIs, paired with Informatica (Q46 in Angular article).
- Internet Technologies: WebAssembly optimizes SEO performance, using Figma (Q18 in JavaScript article).
- MVP Development: Validates SEO-driven MVPs, tracked with Replicon (Q42 in Angular article).
- Time Management: Toggl tracks SEO tasks (Q48 in JavaScript article).
- Social Media Tools: Spredfast integrates SEO analytics (Q44 in JavaScript article).
- Programming Languages: JavaScript powers SEO scripts; Python supports analytics (Q46 in JavaScript article).
- Full-Stack: Aligns with SEO APIs (Q31 in full-stack article).
- Angular/JavaScript: Complements Angular SEO (Q42 in Angular article) and DOM manipulation (Q35 in JavaScript article).
- Android Material Design: Uses Material Theme for SEO-friendly UIs (Material Theme section).
- IT Trends: Supports M-commerce SEO (IT trends article).
Internet of Things
Internet has broken the bounds of desktops and expanded to mobile devices including consumer goods, televisions and cars.
The combination of data streams and services have led to identification of four basic data models – manage, monetize, operate and extend, which can be applied to any of the four internet – people, things, information and places.
Application development for IoT will encompass creation of apps that will seamlessly integrate with the different platforms and devices.
Wearable Technology
Although wearable technology made its foray in the market in the form of a watch for tracking health and fitness, with Apple’s iWatch, it is expected to go mainstream and create a new space for applications for this platform alone.
In fact, the iOS Swift, which is the new development tool for iOS applications, has been endowed with features for creating and migrating apps to the iWatch ecosystem. We have already developed around 10 applications for enterprise and consumer utility purposes.
Cloud Technology
Perpetuation of cloud technology will make it unnecessary to save any data on the device, making in-device storage space next to irrelevant. Majority of the mobile applications act only as a gateway to access stored in the cloud.
This is true’s especially in case of enterprise applications where all data is stored on a secure server and can be accessed remotely with appropriate credentials. The next phase is the push for personal cloud and multiple access points for the same.
Big Data
Cloud cannot be spoken of without Big Data, especially when we are considering enterprise applications. As data will be stored on the cloud, its relevance relies on easy access.
Since data is no longer bound to the storage space on the device, the next step will be to free the analytical tools for easy access on mobility devices – leading to the emergence and growth of data access and analysis applications.
XaaS
With cloud and big data, it only makes sense to conclude this list with XaaS or Everything as a Service. With PaaS as its component, the Google App Engine allows end users to create, run, host, and in short, fully develop their own applications using Java, PHP, Python and Go.
Solution Analysts has been reading the growing trends with the advent of these new technologies. We are working out plans to tap these avenues for creating healthy applications that will surpass the bounds of devices and deliver maximum utility.
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