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We live in a digital world in which customized eCommerce apps have a vital role to play. In this pandemic age, when people are forced to make orders online and get the delivery at their doorstep, the eCommerce app development services can lend a helping hand. But then, the eCommerce sector itself is full of challenges and becomes highly competitive as new players keep on coming.
Therefore, you need to follow the top eCommerce app development trends to stand out from the crowd. Simply put, if you want to achieve your business objectives in a short period, you need to build an eCommerce app with advanced features. A user-friendly eCommerce app can drive your company by increasing brand loyalty and customer retention. It is fair to mention that without a properly functioning eCommerce app, you can lose a hectic competition.
The retail eCommerce sales is projected to reach USD 4.92 trillion in 2021, and as 2021 is around the corner, we can make a list of the top seven eCommerce app development trends.
Top Seven eCommerce App Development Trends to Watch Out for in 2021
Meeting the customer’s expectations and addressing market requirements are priorities for eCommerce vendors. This objective can be achieved through AI-powered chatbots. Chatbots are commonly used in eCommerce mobile app, and this trend will remain prevalent in the year 2021 and beyond.
Chatbots can remain active 24/7 for offering excellent customer experience. Gartner has mentioned that 25% of customer service and support-related operations can be handled by chatbot technology. Brands like Google and IBM Watson have enhanced communication by using chatbots.
Today, eCommerce companies can utilize it for driving sales and recommending products. Chatbots can offer pleasant experiences to customers by resolving their issues quickly and engage them. Small and mid-sized eCommerce companies can use chatbots to provide real-time interactive experience.
Chatbots enhance the brand value of eCommerce business and the trend of chatbots will remain in the year 2021.
These days, IoT (Internet of Things) has gained fame across the industry sectors. IoT is present everywhere ranging from wearables to smart homes to smart offices. The mobile app development domain has a great impact on IoT. Talking about the eCommerce apps, IoT can be used for fetching the user’s data and establishing relationships with customers. As a result, IoT enables the eCommerce companies to provide new ways to engage their customers in a convenient way.
Online shopping involves many aspects ranging from addressing the ever-changing expectations to providing personalized experience to the customers. When your eCommerce app provides an excellent experience with a personalized touch, your customers will certainly like your app. Artificial intelligence, together with machine learning and big data, can predict performance issues and forecasting sales figures.
Another use of AI is in intelligent product recommendations. As the AI technology has started mainstreaming across various industry sectors, it will remain as one of the most important eCommerce app development trends in the year 2021. AI also helps eCommerce business owners analyze market trends and user behaviors to come up with the most effective marketing campaign or the most successful strategy to boost the sales.
Also Read- How Much Does It Cost to Develop an E-Commerce Mobile App?
AR and VR Technology
AR (Augmented Reality) and VR (VIrtual Reality) technologies are evolving to revolutionize various industry sectors. Talking about the eCommerce sector, both these technologies act as a bridge to remove hurdles related to visualizing products. Usually, shoppers are unable to see and ‘feel’ products in online shopping, and both AR and VR technologies can remove these problems effectively.
AR technology enables online shoppers to visualize products in the real world. It facilitates users to find whether a product meets their expectations. Similarly, virtual reality connects the real world to the virtual world. VR technology offers excellent in-store experience and provides greater details to help customers make the right purchasing decisions. We can expect that the trend of both AR and VR technologies is here to stay in the year 2021.
This is one of the most important trends to watch in the eCommerce sector. The blockchain technology has shown its capability in the BFSI sector. Now, the technology can combine with AI and big data in the eCommerce app development process to build a robust and secure app. The blockchain and mobile technology can be integrated with data analysis and accounting for forecasting sales and predicting issues in the overall business performance effective.
Also, eCommerce apps with built-in blockchain technology can ensure swift, seamless, and secure in-app payments. Consumers can find such a convenient and secure payment system highly useful and they can remain connected with such brands for a long time.
Cloud technology has remained one of the most popular trends in mCommerce app development in 2020, and it will retain its position in the year 2021 as well. As per statistics, 83% of enterprise workflow will be in the cloud over the period. Servers are simply not sufficient to store a plethora of data captured by eCommerce apps. Data loss is possible and if errors occur then the retailer or an eCommerce company can experience heavy revenue loss. Cloud-based technology can make entrepreneurs relax and enable them to run the business seamlessly.
In this digital era, customers prefer swift and secure payment through digital channels like eWallets, netbanking, contactless cards, and the like. The digital payment solution is here to stay. In the coming years, most eCommerce apps will come with digital payment solutions to facilitate users to make payments in a secure and speedy way. Innovative eCommerce apps can integrate voice-based payment as well. In the year 2021, the ML-based features and mobile POS (Point of Sale) or mPOS integration will make the eCommerce app more user-friendly and powerful.
E-Commerce app development trends also include features for voice commerce and social commerce. Voice commerce is considered as an effective strategy in the eCommerce app to get a higher ROI in a short time.
All these E-Commerce mobile application or mobile commerce app development trends can revolutionize your business. Customized eCommerce apps enable you to establish successful conversation while attracting a lot of traffic. In the year 2021 and beyond, these trends will take the eCommerce app to a new level. All you need to consult a reputed mobile app development company to leverage the benefits of these trends.
Solution Analysts is one of the best eCommerce app development companies that integrate the latest trends and technological advancements in building high-end eCommerce app. If you want to boost your business online through a feature-rich and seamlessly-performing eCommerce app, simply send us an email at email@example.com. Our in-house team of experienced eCommerce app developers can take care of your project.
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