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Be it a presentation or corporate communications, the video has a vital role to play. As per the Forrester Research report, video is expected to grow by 900 percent between 2016 to 2021. In the realm of mobile apps, the video has gradually started gaining ground. The IAB research has revealed that 48 percent of consumers use mobile apps to view the video.
Irrespective of the objectives and functionality of your app, you should consider of integrating a video feature. You may probably argue that your app belongs to neither entertainment nor gaming category, then what is the need of video? Well, a mobile app development company can give you a plethora of reasons to answer this question. But, here we mention just five of them:
How about showing a small introductory advertisement about your app features and functionality? A video can serve this purpose readily. It can increase user engagement and of course, satisfaction.
For example, if you have a utility app, small informative videos can work wonders to improve your business. A step-by-step guide can be more interesting with the video.
The video is highly popular in the online world. A Statistica report has said that most of the consumers mostly use mobile apps to access videos globally. If your app has this feature, you can imagine how people can take interest in your app.
Even if your app has basic functionality, you can offer video experience and attract a huge audience.
- Promote Your Business through App
There is no denial of the fact that video is the most powerful and effective tool for product promotion. Almost 87 percent of online marketers use video content for the marketing purpose. Ooyala video index has shown that over 50 percent of videos are watched on mobile. A 30-second video can entice your users more than a screenshot. No wonder that a video is integrated into every digital marketing strategy.
What’s more, advertising or informative videos can be also shown on Google Play and iOS stores that can make your app more popular and help you create branding. Let’s take an example of Angry Birds. This most popular gaming app contains a short intro video for prospective users. The video is played just before the game started, and the new gamer can get to know about the game.
- Get Social Media Advantage
You can utilize an app’s video on social media network to get more attention from the users. On an average Facebook reports over 8 billion video views in a day. You can take the social media advantage to deal with the complexities associated with your business. All you need to do is to highlight the excerpts on various social media channels. You can show people how your business process works in a step-by-step manner by using a video.
- Meet Customer Expectations
Apps that fail to address the user’s expectations may meet the tragic end in the form of deletion. With over five million apps on the app stores, chances are fairly high that the app gets lost. You invest time and money into building your app, and therefore, you will never expect that your app does not do well in the app store.
If you put an explainer video about your app, it will give you a competitive edge over your peers. It is because it can fulfill the user’s expectations in an interactive way. If a there are two similar apps, the app with a short and introductory video would be selected. A video can increase the confidence and enhance the trust factor among your new and existing customers alike.
However, you need to take caution while developing videos. Your app’s videos should match the overall app design and your business model. A video with irrelevant information, pre-built cartoons or templates will be rejected soon by the potential customers. It is better to consult the reputed company that develops mobility solutions for entertainment sector to get creative ideas about your app’s video.
Also, you should ensure that the videos are integrated into the app because you cannot give the link to YouTube. Here we give a few noteworthy aspects to keep in mind while coming up with the app-based video:
- It is necessary to create a separate and customized video player for your app
- The video should be easily accessible and the user can control it
- Videos should be classified as per their importance in the app
An app video is capable of making your app successful and promotes your business to a huge audience consists of smart devices users. If you have any query related to custom mobile app development domain, our experienced developers are ready with the solution.
Looking for the mobile app solutions with desired features? Count on a leading mobile application development company, Solution Analysts. Contact us to get enterprise-grade IT solutions to take your business to the next level.
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