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Like most other events revolutionized by the introduction of mobile applications, ordering food from your favorite restaurant was such a hassle in the past. Craving for something? Just pick your smartphone, fire an app and there you go, your food will be at your doorstep within a matter of minutes, not even hours. How cool is that and how is that even made possible? Thanks to food ordering mobile applications, this business was never easier.
On the flip side, it makes perfect sense for owners of eateries, restaurants, cafes or bars to have nicely designed mobile applications in order to give a much needed big boost to their businesses. Still searching for more reasons to get your mobile application built? Well, here are some reasons to do the same and a few pointers regarding building the same.
Why do you need to have a food ordering mobile app?
Whether or not a business is going good, you never know how ugly competition can become. You need to stay one step ahead of your competitors or else they would take little time to leapfrog you. Besides, the app can do 24X7 marketing for your business and help keep you busy even during lean times. In a way, it works well to provide an excellent return on investment (ROI) on every single penny you happen to invest in the design and development of the same.
In addition to the above, you could push interesting content towards the customers to keep them hooked and place an order again and again. For instance, coupons, contests and other free stuff may help customers stay glued to your app and in turn, to your business.
An important point to note here is the availability (or lack thereof) of time. These days, not many people have the luxury of too much free time. Everyone is impatient to order food and want it be delivered to his or her doorstep within a matter of minutes.
Of course, there are regular restaurant goers, but there is an ever growing tribe of customers who would swear by their habit of ordering pizza, fast food and other eating stuff online! You need to tap this market at any cost in order to stay relevant in the market.
How should an ideal food ordering mobile app be designed?
There are a number of things that ought to be kept in mind while designing food ordering mobile app. Some of these include:
Ease of ordering
Remember that the customer needs to be at ease while ordering food. There ought to be a detailed food guide with aesthetic design to keep up the motivation levels.
What are your specialties? Even a casual visitor should be able to go through the dishes (Pictures would be better, description is okay) and get a concrete idea about what he or she wants to order.
Certain food items such as pizza can be customized a little. For instance, everyone has his or her taste for cheese, vegetable toppings and so on. You could provide options for customization without necessarily overloading your staff. Besides, there would be certain combinations that do not work in tandem. Such loopholes need to be plugged to provide an excellent user experience and on top of everything, a reason to return for more.
Do you have any particular item in a store that could be readied in a flash, for the super busy (or super hungry) customer? That would be super stuff! Let them order pretty quickly and get the same delivered real fast. Everyone would simply love you!
Food ordering app need not be limited to simply ordering food and there could be more to it. For instance, a blog section where you may write any interesting topic under the sun related to food. Diet, global food habits, benefits of certain food items and so on while highlighting your specialties can be some ideas to start with. There is hardly any secret behind the same. All you need to do is to fire up the taste buds of the customer and half the job would be done already.
Okay, the mobile app is ready, but what else can you do with it? There are a number of ways in which you can keep the customers hooked. Some of the options are listed in the following lines:
Track order – Can the end user track his or her order. Well, if you can ensure that, it would be great!
Push Notifications – Something exciting coming up or are you launching a new offer? Well, push notifications and event calendars will definitely help in pushing the message across to the customers.
Payment methods – Let the users pay with multiple payment methods such as Credit Card, Debit Card, and Internet Banking and so on.
Loyalty program – Want the customers to keep coming back? Well, nothing works better than a well targeted loyalty program. It works on the principal – ‘eat more, pay less’. Regular customers could be provided with coupons, birthday offers and a host of other special options. Why wouldn’t someone want to come back?
Customer testimonials – If someone likes your service, he or she would like to leave a comment or two for sure. Let them do that via comments/ testimonials. In case someone doesn’t like a part or whole of your service, take their comments too with grace. Promptly resolve their issues and if needed, go out of the way to win back their trust!
It takes quite a lot of effort to build a well functioning food ordering mobile app. However, it is equally important that you mix above mentioned ingredients to the same as well to win the hearts of your customers. You would need to put in extra bit of effort to stay ahead of your competitors and your app lets you do just that. Make it a point to keep improving in order to be on top of the trends as well!
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