What is the difference between UI and UX design? A Quick Guide

The user interface and user experience are two different facets of web design, but they go hand in hand. UI focuses on interface design and how a user interacts with it, while UX emphasizes the user’s experience of using your product or service. In today’s article, let’s compare UI and UX design and find out what is the difference between UI and UX design with InApps Technology!

1. What’s UI Design

To understand ui ux design difference, it’s important to know what UI Design is and what it involves.

The user interface (UI) enhances the presentation and interactivity of the web or mobile application. It focuses on the graphic design of an application and consists of the buttons the user clicks, the text he reads, the images, the sliders, the text entry boxes, and the rest of the elements the user interacts with. This also includes the display design, transitions, interface animations, and every single micro-interaction. Any visual, interaction, or animation needs to be designed.

This task is incumbent on the UI designers and UI/UX design company, who decide what the application should look and feel like. They have to choose color schemes and button shapes, the width of lines, and the fonts used for text.

2. What is UX Design 

To answer the question: what is the difference between ui and ux design, you must know what ux design stands for.

User Experience (UX) Design improves the overall user experience when interacting with the application or website to achieve maximum customer satisfaction. It takes customers into account and creates the basic framework for every application. It mainly focuses on wireframing an application and structuring it. All of its components and elements are appropriate to create the flow of users.

Is the experience fluid and intuitive or clumsy and confusing? Does it feel logical or arbitrary to navigate the app? Does interacting with the app make people feel like they are doing the tasks they are set to do efficiently, or does it feel like a fight? The user experience is determined by how easy or difficult it is to interact with the user interface elements that the UI designers created. You determine the interface structure and functionality. How it is organized, and how all the parts relate to each other.

In short, they design how the user interface works. If it works well and feels perfect, the user will. have a good experience. However, if the navigation is complicated or not intuitive, the user experience is lousy. UX designers are working to avoid the second scenario. Designing in a vacuum does not produce ideal results. There is also some iterative analysis involved in UX design.

3. The importance of UI/UX Design

Before answering what is the difference between ui and ux design, one may ask: why are UI/UX design important?

The main goal of any business is to increase its sales and growth. To achieve this goal, UX/UI design plays an important role. The UX/UI design of the application helps increase the number of users installing and customer satisfaction.

Since there are many options and alternatives available to users for the products and/or services you offer, you need to attract your users’ attention for a much shorter time and hit the target in this short time. UI and UX design helps build consumer trust and use your app or website by giving them what they want. The increased number of users proves the success of great UI and UX.

For a startup or small business, the importance of UI and UX design becomes even more important as first impressions last a long time, and the use of UI and UX design can affect or destroy brand recognition.

Enhance customer satisfaction to improve ROI

A great design offers your customers appealing content and easy navigation. This makes customers happy with your app services, and satisfied customers will recommend your app to others, increasing the number of customers.  Additionally, they’ll become loyal to your brand and become repeat buyers, increasing your business’s ROI.

You may want to read: The Ultimate UI/UX Design Tools That Lead You From Sketch to Success

Help understand your audiences

Before creating an Ul / UX, you need to understand your customers’ needs. It means that your design is created with your target audience in mind. Your app will appeal to the audience you created it for. In addition, Ul / UX allows you to segment your audience, which is critical to understanding what each audience wants. When you understand your target audience, you can easily convert potential customers into loyal customers and thus increase actual sales.

User Personas

Branding

Investing in an efficient Ul/UX layout facilitates growing customers’ delight. People like operating with brands that satisfy them. They can be greater inclined to factor out capabilities that you may upgrade, and as a result, you put money into enhancing your application. This will increase the credibility of your enterprise as a consumer create proper relationships with your business and brand. The result of that is the boom inside in the value of your business and your brand name.

Saving time and money

When you invest in a great UI / UX design, there is very little chance your customers will find something wrong with your application. A perfect product does not need frequent updates and thus saves you money and time that you would otherwise have spent developing an update. The upgrade requires some investment in both money and time. This leads to losses for your company.

Example of a mobile app’s wireframes

You want to read: 6 Tips to Optimize the Search Bar Design

4. UI/UX Design Process

Hundreds of applications are developed and launched every day. However, a significant proportion of these applications do not interact with users and do not achieve business goals. Mostly this is due to poor UX / UI design. Suppose, for example, an application or website, too often companies prioritize functionality over usefulness. This usually results in the building of confusing applications that are difficult to interact with or do not meet user needs and expectations of wasted time and money.

If you follow a UX / UI design process with a user-centered mindset, you can ensure that you are creating a usable and useful product.

Learn more: Mobile App UX Design: A Quick Introduction (2023)

5. What is the difference between UI and UX design?

Now, let’s dive into the key differences between UI and UX design.