3 Key Benefits of Mobile Apps for Small Businesses.

Not so long ago, the web world was thought to be the breaking ground for businesses to expand their reach and connect to potential consumers in an enhanced and convenient way. Then came the mobile app world. It brought along mobility factors and the rapid adoption of mobile phones made it more feasible to target mobile users.

What is a mobile application?

A mobile application (also known as a mobile app) is known as a software application programmed and dedicated to running on mobile devices such as smartphones, and tablets.

The purpose of creating such a mobile application is because programmers want to create a miniature space to serve the needs of shopping, entertainment, paying bills, booking tickets, watching the news, etc. anywhere and anytime. Therefore, the number of customers who trust and choose to use mobile apps is more and more and that is also a part of potential customers of businesses.

Foreseeing this trend, there are now many mobile application service providers with hundreds of thousands of different applications in many fields such as shopping, beauty, education, real estate, eCommerce, etc.


According to BuildFire, the use of mobile applications and the penetration of smartphones are steadily rising, without signs of slowing in the near future:

  • By 2023, mobile apps could produce revenues of more than $935 billion.
  • 1.96 million applications are available for download from the Apple App Store.
  • The Google Play Store provides 2,87 million applications for free.
  • 21% of Millennials open an app more than 50 times daily.
  • Every day an app is opened 11 times by 49% users.
  • Mobile applications make up 69 percent of the entire time of US digital media.
  • The consumer uses 10 apps a day and 30 apps per month, on average.
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Mobile apps belong to our everyday lives. For the mobile app industry, 2021 will continue to be a major year. And even if mobile use and penetration are at a high all time, each piece of data we analyzed shows that we are still on an upward trend.

What are the benefits of Mobile Apps?


At first, there were only large corporations and businesses that assessed the value of investing in mobile apps to expand their business growth. But over time, small businesses and entities too have understood the significance of mobile apps and why they cannot avoid this virtual space if they really want to connect with the tech-savvy and digitally social user base.

Here we list down 3 important benefits mobile apps offer small businesses:

Increased Visibility

The number of mobile owners is high in comparison to those who own laptop or desktop. Checking something in your mobile is fast and convenient than going through the time-consuming task of opening the laptop/desktop and visiting the website.

So, the fact that people more time on phone on a daily basis and in large proportion than the websites gives you the best platform in today’s times for increased visibility.

Customer Reach and Engagement

The better, convenient and fast people can reach to you, enhanced your chances of growth and profitability in the longer run. With a help desk through the app, you are providing a platform to the users to post their queries, orders, bookings, reviews, comments, and suggestions more efficiently and easily.

More personal engagement is always appreciated by the customers, which mobile apps offer.


Features and Rewards

With a string competition in the industry, you need a way to provide unique features, rewards, offers and promotions to your users, and not wait for them to come to you to check. There are various opportunities to explore through your app to creatively interact with the target users.

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Push notifications are a perfect way for this, which works far better than the email marketing mode adopted to target potential customers to attract them to a brand’s desktop website.

Offer in-app scheduling if your customers need appointments, in-app bookings or order facilitations (like with cab and food delivery services). Follow up with push reminders to engage with the users. Send notifications for special offers, discounts, sales or such programs through push notifications.

Offer loyalty programs to users for using your app for the specific product or service (like special discounts when they order from app or free shipping or so). This makes customers keep coming back to your app, and allow you to improve business potential of your brand through the mobile platform.


These three highly substantial benefits make investing in mobile apps a necessity for small businesses in today’s times, which they must not avoid or they risk losing the brand recognition and growth prospects in comparison to the competitors.

Final words

Above is all the information about the benefits of mobile apps for small businesses. We hope that the above information will be greatly useful and help users to have a newer perspective on the era of technology 4.0 in business and life.

Developing an app may sound easy, but it demands the required skills and experience. You can connect with a mobile development company to help you with every aspect of developing an app. 

If your company needs mobile app development, hire an app development firm like InApps. Every excursion demands the necessary materials in order to be successful. So, get started straight now on your app development experience!

At InApps we are proficient at creating unique mobile apps. You can reach us at the following mail: sales@inapps.net or fill in the contact form below.

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I am Tam, Founder & CEO of InApps Technology, ranked 1st in Vietnam and 5th in Southeast Asia in Application Development and Custom Software Development. We build a team with a people-centered culture that serves our customers with the WOW experience. I have helped hundreds of startups and brands to succeed with our robust technology solution. Besides, I have 5,000+ connections with C-Levels on LinkedIn and 10,000+ other professionals in communities. I hope to bring BIG VALUES to our right partners and customers. What I can help: – World-class software development service. – Building a dedicated talent team for only 30% of your local vendors’ cost. – Consulting tech startup solutions comprehensively and systematically. – Growth-hacking marketing solution. If you read here, don’t hesitate to contact me for further advice.

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