Main Contents:

This type of owned asset is important because of the rate of mobile device adoption globally. In Australia, by 2015, Telsyte predicts 87% of Australians (over 16 years old) will own a smart phone. So just about every adult will have the capability to be online 24/7.

However, according to Telsyte, in Australia clients still fail to invest in ‘mobile solutions’. But what’s causing the current lag in mobile app investment is attributed to a lack of ideas, because there is a lack of understanding about what’s possible. It is estimated that it costs $100,000+ to develop an app.

In 2008, there were 500 apps in the iTunes store,  versus 1.5 million apps in the iTunes store as of 2015.

Graph showing the increase of apps within the itunes app store between 2008 to 2015.


To understand what’s possible, businesses need to understand the difference between branded apps and branded advertising.

The best-branded apps do not belong to a campaign, they are not simply another channel through which to communicate the current brand message or product information. They are a utility in their own right; something that is useful that earns the attention of consumers. Financial services, health, telecommunications, education and real estate are leading investment in branded apps.

There are many benefits associated with mobile apps. There is a high user engagement associated with apps, and they are persuasive; where there is increased interest in brand and industry after using an app. Apps are personalized technologies that pull people towards a brand and they opt into content rather than taking an interruptive approach to communicating with an audience. Audiences control the information they receive. Overall, branded apps provide a long term communication opportunity.

The popularity of apps from a user perspective is clear but for brands, there are challenges. 

According to Deloitte, 80% of branded apps have been downloaded less than 1000 times. Less than 1% of apps are downloaded more than 1 million times. No consumer goods apps are currently in the Apple Top 200 list.

Read More:   Happy Developers Produce More Secure Software – InApps Technology 2022

Competition for user attention in the world of mobile apps is clear, so why do some branded apps fail? There are a number of reasons.

    1. There is low quality or pure marketing content within the app
    2. The app does not embrace gamification
    3. The app itself may not be promoted adequately
    4. The app does not offer any significant utility, so the user does not see a defined benefit in using the app
    5. There may be limited scope or functionality of the app.

Source:, Curtin University


Rate this post
I am Tam, Founder & CEO of InApps Technology, ranked 1st in Vietnam and 5th in Southeast Asia in Application Development and Custom Software Development. We build a team with a people-centered culture that serves our customers with the WOW experience. I have helped hundreds of startups and brands to succeed with our robust technology solution. Besides, I have 5,000+ connections with C-Levels on LinkedIn and 10,000+ other professionals in communities. I hope to bring BIG VALUES to our right partners and customers. What I can help: – World-class software development service. – Building a dedicated talent team for only 30% of your local vendors’ cost. – Consulting tech startup solutions comprehensively and systematically. – Growth-hacking marketing solution. If you read here, don’t hesitate to contact me for further advice.

Let’s create the next big thing together!

Coming together is a beginning. Keeping together is progress. Working together is success.

Let’s talk

Get a custom Proposal

Please fill in your information and your need to get a suitable solution.

    You need to enter your email to download


      Success. Downloading...