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Welcome to the age of on-demand apps. Riding a wave of iPhones, many businesses have come up with on-demand iPhone apps, and the restaurants are no exception! A stand-alone restaurant, restaurant aggregators, and restaurant chain owners can leverage the benefits of feature-rich apps alike. Yelp, Foursquare, Urbanspoon, and Zagat apps have set new milestones of success in the category of restaurant apps.
From enhancing the brand value to retain customers, a restaurant mobile app can serve various objectives. All you need to get high-quality iPhone app development services.
Here, we will discuss why your restaurant business needs a unique app with necessary features:
- Improved Customer Experience
Customer experience holds a key to success for your restaurant business. A mobile app can help you offer comfort and convenience to your customer with an improved experience. When it comes to the restaurant, the customer’s basic expectations include table-booking and online order booking. When both these expectations are fulfilled, your business can get a loyal customer base. Table reservation and meal ordering features are therefore necessary for your restaurant application.
- Address and Expand Target Audience
Let’s take an example: You can easily target a huge iPhone-using audience across the US with an iPhone app. If you have a chain of restaurants or aggregation business, you can expand the business with a bespoke restaurant app. The app also enables you to reach young people who are in search of a good restaurant mobile app. When the app gets a company of excellent service and delicious food, your business can grow multiple times.
If your restaurant is easily discoverable, you can stay firm in the growing competition. A mobile app with user-friendly features can put your business at the level of established brands in the mobile world. You can provide your app users an easy menu access with an appealing interface and attractive images. 3D tours or interior decoration’s photos can also entice the app users. In a way, an interactive and interesting app design can help you establish a visual communication with the customers.
With the help of loyalty programs, coupons, and other promotional efforts, you can effectively retain the app users. A mobile app is one of the best and most cost-effective marketing tools that can promote your business efficiently. One of the best examples of it is the Starbucks app. The app got a significant increase in the user base after introducing the new loyalty program. You can also send real-time push notifications to spread awareness about schemes like ‘Happy Hour’, ‘Happy Meals’, etc.
You can integrate the food delivery feature in your iPhone restaurant mobile app. It gives your users a convenience of ordering their favorite food with a few clicks. This feature is particularly useful for the restaurants that mainly deal with food delivery. The mobile app can assist your staff to collaborate, and you can ensure an on-time delivery with a proper packaging and sending process thanks to the app’s staff and kitchen management-related features.
Related Reading: How Does Restaurant Mobile App Drive Your Food Business?
- Convenient Ordering and Payment Options
With a mobile payment integration, you can offer your app users a quick and safe payment option. The app users can easily give orders through an app and pay instantly using available payment options. It gives an additional level of convenience. Your customers can get rid of staying in a long queue for ordering and taking delivery during the prime time.
When you get reviews and feedback from the users, you can find out the scope of improvements. It is of utmost importance to know the pain points of the customers to improve your services. This is the reason why restaurant and other related business’ apps ask for the reviews to the customers on their visit. Reviews and feedback can also act as a reason to visit your restaurant for other people. In a way, feedbacks and reviews or ratings can assist your business to stay ahead of the curve.
If you have a business in a particular area, you can take an advantage of localization through an iPhone app. The iBeacon technology enables you to send notifications and reminders to the existing or new customers and app users when they come in the vicinity of your restaurant. You can also show them available seats or tables thanks to the GPS technology through an application.
- Increased Efficiency and Productivity
As per a survey report of toast, over 95 percent of restaurateurs agree that technology improves the efficiency of their business. A seamlessly performing mobile app includes technological advancements for increasing efficiency and productivity in your restaurant. The app can address the complexities of operations and channelize the efforts of your staff toward a single objective- the customer’s service. Be it an on-time delivery of orders or instant table booking, an app covers every critical aspect of your restaurant business to increase productivity.
Your app has a social media integration to simplify and shorten the registration process. It also enables you to stay in touch with the customers on a 24/7 basis. You can get a valuable feedback, suggestions, and the like with social media presence through an app. Your customers can share their experience on social media and your business can get the benefits of word of mouth. When your customers get better services, they will appreciate it and you can get more orders from their contacts in the future.
That’s not all! You can increase the brand value substantially with the help of a tailored mobile app. Also, a mobile app development company can give you more insights about the promotional value of your app and other benefits.
However, if you want to avail all the benefits of a customized restaurant app, you need to avoid these five common mistakes. A reliable and reputed mobile app development services provider can assist you to overcome all these and other critical mistakes through better insights and technical assistance.
A mobile app has no any magic wand. Your restaurant app for iPhones can help you achieve the desired outcome only if it has necessary features and a seamless performance across different devices.
Let us take a look at the key features of your restaurant mobile app.
Main Features of Custom Restaurant Mobile App
Your restaurant app should have the following essential features-
1) Push notifications
2) In-app ordering and payments
3) Inbuilt loyalty programs
4) Location-based services
5) Table reservation
6) Staff management
7) Social media integration
8) Personalized experience
9) Virtual assistance
10) Customer feedback
If the budget does not permit to integrate all these features, it is advisable to come up with a few features without compromising on the app’s performance. The remaining features can be included in the later versions.
How much does it cost to develop a restaurant app?
Your iPhone restaurant app cost depends on the complexity of features and development duration. It is better to hire iPhone app developer from India to develop your app in a cost-effective way. It is because the Indian iPhone app developers take the lowest per hour charges in the world. For example, American and Canadian app developers take over $160 an hour, whereas, the European developers charge over $110 an hour. With an hourly charge ranging from $25 to $50 an hour, the Indian app developers offer app development at a reasonable price.
Calculating all the expenses and charges, an iPhone app with basic features can cost you around $4000 to $7000 and complex apps cost above $20000. You can gradually integrate features in the later versions of your app. It gives your app more reasons to download, and you can get a higher RoI.
What’s more, the iPhone app development process is slightly cheaper than Android app development because the Android apps need to pass through extensive testing procedures because of a variety of devices worldwide.
Here it is fair to mention that the custom iPhone app development cost excludes app marketing and maintenance cost. An iPhone app development company can give you an exact quote on the basis of your project requirements. You can discuss both app marketing and regular updates of apps before assigning your app project.
Want to Develop Mobile App for Your Restaurant Business?
Having a fully functional website is really a cool thing but then it is dangerous to ignore a huge audience consists of iPhone users. Whether you have a restaurant in a local area, aggregation of different restaurants or a chain of restaurants across a particular state or a country, you certainly need an iPhone restaurant app to ensure the growth of your business.
A customized restaurant app can lead you to a direct promotion while grabbing the attention of prospective customers.
If you want to take your restaurant business to the next level, nothing is as effective as a mobile app. We have made several restaurant apps for our esteemed clients. Wine N Dine app is one of the examples of such an app. Basically, it facilitates the iPhone users to discover nearby popular restaurants. The app also shows the specialties of a particular restaurant in cuisines and wines.
We have gained fame as a robust and reliable iOS application development company globally. Our skilled and experienced iOS app developers have built feature-rich apps that are compatible with the latest iOS versions. Feel free to contact us with your restaurant business needs and we will come up with the innovative and user-friendly app solutions.
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