According to Statista research, U.S mobile phone users spend an average of 4.5 hours on their devices to undertake other activities besides talking. Following the research, instead of using a desktop computer, people do browse, surf, and shop more on their mobile devices. In order to attract new potential customers and keep up with the existing customers base, businesses need to develop a digital strategy that can help companies to reach their audiences where they are. Thus, a mobile app is a must in the current trend.
Not only do mobile apps allow customers to learn about the company’s products and services, but customers can also successfully buy the products/services and get access and use the services through the mobile apps within certain industries. This article will examine the applications development needs in a number of industries in which companies do need to leverage mobile apps to enhance competition.
Retail companies need to understand the importance of mobile apps for their businesses in this current generation. During the social distance period due to COVID-19, the majority of customers find it more convenient to use mobile apps for shopping. The customers now can view the products online, and get notifications about new arrivals.
They tend to pick brands that can bring them a good mobile user experience. Furthermore, existing customers can write a review which might help companies to raise brand awareness. For instance, Sephora, a well-known retail brand in the beauty cosmetics industry, has a section on its mobile app which uses facial recognition technology allowing users to try on the products without coming to the store.
2. Food & Hospitality
In this current situation when businesses are locked down because of a pandemic, mobile apps are an integral tool for restaurants to serve their customers. Additionally, customers can get a better ordering experience with a mobile app, whilst the restaurants can enhance efficiency and increase reputation thanks to the reviews from their customers on the mobile app.
With the rise in technology, mobile banking which is the act of using the mobile app to carry out financial transactions has become a handy tool that cannot be replaced in people’s lives. With a fast-paced lifestyle, more people are looking for online services that can do mobile check deposits, let users check their balance, make instant payments anytime without stepping foot to the bank. Mobile banking can improve the customer experience because of its security and 24/7 services which include user support service through chatbots using AI technology.
In most industries, mobile apps have become a necessary part of businesses, and the travel industry is not an exception. Mobile apps provide a platform in which customers can communicate with travel companies, search for good deals and information about their destinations, book tickets, and find hotels, rooms.
Mobile apps can help travel companies understand their customers’ needs more easily and analyze past site visits, real-time in-session data so that travel companies can make relevant recommendations for their customers. As a matter of fact, a mobile app is a vital tool that should be adopted in the travel industry.
5. Supply Chain Management & Logistics
The transportation business, as well as the logistics business, are more complicated and strained than ever; therefore, companies in these industries can utilize mobile apps in order to perform different logistics tasks. In the current situation in which COVID-19 is spreading across the globe, shippers have to deal with humongous pressure in managing a supply chain that is running 24/7/365 in order to maintain the operation of the business efficiently.
Hence, a mobile app that is well-developed can give shippers the capability in controlling and handling problems that might happen unexpectedly from anywhere. Moreover, the mobile app is a useful tool for clients so that they can track down their orders anytime.
6. Higher Education
95% of internet users who are from 16 to 21 years old tend to use mobile devices to visit social networking sites. It proves that these days, most young people are frequently checking their smartphones, so it could be a lot easier to engage with Gen Z through the channel which is most preferred and help them with their education. This can be a tool allowing students from higher education such as undergraduate and postgraduate programs to choose the right courses, complete requirements for their graduation, and check on their studies progress more conveniently. Universities should leverage mobile apps in order to engage with their students productively, and create a more dynamic and fun place to study.
7. Digital Communication
In order to have more advantages than competitors, businesses in the digital communication industry need to have a robust mobile app. From social media to email, almost everything can be automated entirely through mobile devices. Customers with a hectic schedule and expeditious lifestyle no longer prefer traditional methods such as phone calls or physical interactions, the majority of them are engaging with communicating activities more on mobile apps that are suitable for the platform of their choice.
Thus, the customers can choose the competitors instead if the company cannot meet the demands of their customers and give customers what they are looking for.
The insurance industry in general and the health insurance industry in specific is an industry that is built on trust from clients. In order to strengthen the relationship with current customers and attract potential customers, health insurance companies need to take advantage of mobile apps. This can be a platform for companies to contact their customers more efficiently from anywhere and provide clients with a remote consultation by using chatbots. Health insurance companies can also use mobile apps as an interactive platform to earn feedback which can help them to enhance the quality of their services.
9. Software As A Service
Does a Software-as-a-Service (SaaS) company need to launch a mobile application? The answer is yes, obviously, with a robust mobile app, the company can have more advantages compared to its competitors. SaaS companies can build a stronger relationship with their current clients round the clock, increase customer loyalty and earn more leads. Mobile apps can also provide SaaS companies the ability to receive real-time customer feedback which can help them to develop their businesses better.
Mobile apps can help patients find health information quickly which results in a decrease in costs such as visiting hospital costs for customers. Additionally, mobile apps could also provide beneficial services for customers such as quick registration and advance payments, online identification; therefore, patients can avoid wasting time waiting at hospitals. This may also lead to a decrease in overcrowding in healthcare facilities which regularly happens.
10. Energy And Utilities
Sooner or later, mobile devices will be in charge of the energy and water needs of people from all over the world, due to the existence and development of digitalization, e-mobility, and smart cities. Mobile utility apps give more direct ways to communicate and engage with clients no matter if it is a gas, water, mobile or electric company, and that is more convenient for customers. Utility companies should leverage mobile apps so that they can meet the customers’ demands which keep evolving ever. As a result, they can have a better competitive edge.
12 . Esports
There should be a mobile app allowing streaming and tracking in any place for content that is related to esports. With a mobile app, users are capable of watching videos of esports tournaments, gameplay, and communicating with other users within the community.
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