According to Statista research, U.S mobile phone users spend an average of 4.5 hours on their devices to undertake other activities besides talking. Following the research, instead of using a desktop computer, people do browse, surf, and shop more on their mobile devices. In order to attract new potential customers and keep up with the existing customers base, businesses need to develop a digital strategy that can help companies to reach their audiences where they are. Thus, a mobile app is a must in the current trend.

Not only do mobile apps allow customers to learn about the company’s products and services, but customers can also successfully buy the products/services and get access and use the services through the mobile apps within certain industries. This article will examine the applications development needs in a number of industries in which companies do need to leverage mobile apps to enhance competition.

1. Retail

Retail companies need to understand the importance of mobile apps for their businesses in this current generation. During the social distance period due to COVID-19, the majority of customers find it more convenient to use mobile apps for shopping. The customers now can view the products online, and get notifications about new arrivals.

They tend to pick brands that can bring them a good mobile user experience. Furthermore, existing customers can write a review which might help companies to raise brand awareness. For instance, Sephora, a well-known retail brand in the beauty cosmetics industry, has a section on its mobile app which uses facial recognition technology allowing users to try on the products without coming to the store.

2. Food & Hospitality

In this current situation when businesses are locked down because of a pandemic, mobile apps are an integral tool for restaurants to serve their customers. Additionally, customers can get a better ordering experience with a mobile app, whilst the restaurants can enhance efficiency and increase reputation thanks to the reviews from their customers on the mobile app.

3. Banking

With the rise in technology, mobile banking which is the act of using the mobile app to carry out financial transactions has become a handy tool that cannot be replaced in people’s lives. With a fast-paced lifestyle, more people are looking for online services that can do mobile check deposits, let users check their balance, make instant payments anytime without stepping foot to the bank. Mobile banking can improve the customer experience because of its security and 24/7 services which include user support service through chatbots using AI technology.

Read More:   Ways to speed-up your Mobile App Development

4. Travel

In most industries, mobile apps have become a necessary part of businesses, and the travel industry is not an exception. Mobile apps provide a platform in which customers can communicate with travel companies, search for good deals and information about their destinations, book tickets, and find hotels, rooms.


Mobile apps can help travel companies understand their customers’ needs more easily and analyze past site visits, real-time in-session data so that travel companies can make relevant recommendations for their customers. As a matter of fact, a mobile app is a vital tool that should be adopted in the travel industry.

5. Supply Chain Management & Logistics

The transportation business, as well as the logistics business, are more complicated and strained than ever; therefore, companies in these industries can utilize mobile apps in order to perform different logistics tasks. In the current situation in which COVID-19 is spreading across the globe, shippers have to deal with humongous pressure in managing a supply chain that is running 24/7/365 in order to maintain the operation of the business efficiently.

Hence, a mobile app that is well-developed can give shippers the capability in controlling and handling problems that might happen unexpectedly from anywhere. Moreover, the mobile app is a useful tool for clients so that they can track down their orders anytime.

6. Higher Education

95% of internet users who are from 16 to 21 years old tend to use mobile devices to visit social networking sites. It proves that these days, most young people are frequently checking their smartphones, so it could be a lot easier to engage with Gen Z through the channel which is most preferred and help them with their education. This can be a tool allowing students from higher education such as undergraduate and postgraduate programs to choose the right courses, complete requirements for their graduation, and check on their studies progress more conveniently. Universities should leverage mobile apps in order to engage with their students productively, and create a more dynamic and fun place to study.

7. Digital Communication

In order to have more advantages than competitors, businesses in the digital communication industry need to have a robust mobile app. From social media to email, almost everything can be automated entirely through mobile devices. Customers with a hectic schedule and expeditious lifestyle no longer prefer traditional methods such as phone calls or physical interactions, the majority of them are engaging with communicating activities more on mobile apps that are suitable for the platform of their choice.

Read More:   How to create taxi app like GrabTaxi?


Thus, the customers can choose the competitors instead if the company cannot meet the demands of their customers and give customers what they are looking for.

8. Insurance

The insurance industry in general and the health insurance industry in specific is an industry that is built on trust from clients. In order to strengthen the relationship with current customers and attract potential customers, health insurance companies need to take advantage of mobile apps. This can be a platform for companies to contact their customers more efficiently from anywhere and provide clients with a remote consultation by using chatbots. Health insurance companies can also use mobile apps as an interactive platform to earn feedback which can help them to enhance the quality of their services.

9. Software As A Service

Does a Software-as-a-Service (SaaS) company need to launch a mobile application? The answer is yes, obviously, with a robust mobile app, the company can have more advantages compared to its competitors. SaaS companies can build a stronger relationship with their current clients round the clock, increase customer loyalty and earn more leads. Mobile apps can also provide SaaS companies the ability to receive real-time customer feedback which can help them to develop their businesses better.

9. Healthcare

Mobile apps can help patients find health information quickly which results in a decrease in costs such as visiting hospital costs for customers. Additionally, mobile apps could also provide beneficial services for customers such as quick registration and advance payments, online identification; therefore, patients can avoid wasting time waiting at hospitals. This may also lead to a decrease in overcrowding in healthcare facilities which regularly happens.

10. Energy And Utilities

Sooner or later, mobile devices will be in charge of the energy and water needs of people from all over the world, due to the existence and development of digitalization, e-mobility, and smart cities. Mobile utility apps give more direct ways to communicate and engage with clients no matter if it is a gas, water, mobile or electric company, and that is more convenient for customers. Utility companies should leverage mobile apps so that they can meet the customers’ demands which keep evolving ever. As a result, they can have a better competitive edge.

12 . Esports

There should be a mobile app allowing streaming and tracking in any place for content that is related to esports. With a mobile app, users are capable of watching videos of esports tournaments, gameplay, and communicating with other users within the community.

Read More:   Front-end website development: Comparing Top 3 Javacript frameworks in 2022

Need Help With Your App Development Project? Contact InApps Technology – Leading Software Outsourcing Company in Vietnam Today

List of Keywords users find our article on Google:

mobile app development company
wawa order online
mobile app development services
mobile app trends 2022
mobile app development
wawa hotels
beauty app development
mvp logistics reviews
convenience store saas platform
mobile app development company in usa
mobile application development company
mobile application development
mobile app developer
custom app development company
ecommerce development company
neovia logistics linkedin
hotels wawa
wawa restaurants
hotels in wawa
hotel wawa
mvp logistics jobs
tam insurance software
ats healthcare reviews
mvp logistics tracking
wawa health insurance
sephora health insurance
pegas hotel
mobile application developers
app development company
app development
application development company
mobile application development agency
custom mobile application development
2022 digital trends
wawa app down
wawa app not working
neovia logistics jobs
wawa reviews
cheap hotels in vinh
statista competitors
sephora vietnam
sephora product consultant
supply chain trends 2022
neovia logistics logo
ruby rejser vietnam
hotels tan binh
restaurants in mvp
banking app ux case study
importance of mobile application
cheap saashotels
neovia logistics services
24×7 outsourced help desk support for higher education
banking app design trends
handy trends
global surf industries review
ruby hotel 3 вьетнам
wawa health benefits
mobile backend service market trends
пегас туристикс
пегас touristik
пегас турист
mobile application developer recruitment
wawa food market
application development recruitment
shop as mobile 20k
mobile app development trends
“software as a service”
top app development firms
web app development firm
mobile app development companies in usa
healthcare mobile app development company
fintech mobile app development services
fintech mobile app development company
companies software development
mobile app development firm
saas mobile app development
top software development companies in usa
insurance for saas companies
top software development
software and app development company
top mobile application development company
mobile development
app development company in usa
mobile app development usa
application development services
the app development company
saas app development company
app development services
software application development services
web development trends
web and mobile app development services
services application development
web and mobile app development company
mobile application development cost
web development company
web and mobile app development
saas development company
custom mobile app development services
mobile application development services
custom application development services
mobile development services
mobile application development services company
custom mobile app development company
mobile app development services company
custom application development company
custom mobile application development company
custom ecommerce development company
software application development company


Rate this post
As a Senior Tech Enthusiast, I bring a decade of experience to the realm of tech writing, blending deep industry knowledge with a passion for storytelling. With expertise in software development to emerging tech trends like AI and IoT—my articles not only inform but also inspire. My journey in tech writing has been marked by a commitment to accuracy, clarity, and engaging storytelling, making me a trusted voice in the tech community.

Let’s create the next big thing together!

Coming together is a beginning. Keeping together is progress. Working together is success.

Let’s talk

Get a custom Proposal

Please fill in your information and your need to get a suitable solution.

    You need to enter your email to download


      Success. Downloading...